Solid, reliable electronics at a sharp price. From fitness equipment and household appliances to trendy gadgets: technology that simply does what it promises.
From idea to front door All managed in-house
SBD Trading develops, produces and delivers products under its own brands Strex and Avalo. With our own warehouse in the Netherlands and sales via 10+ well-known channels, our products are always available.
One chain, fully in our own hands
Product routeAvailable at the best-known stores
10+ channelsTwo brands, one promise: quality that suits you
Each brand has its own world and assortment, but shares the same foundation: own development, own stock and own service.
High-quality home, garden and kitchen products that enrich life in and around the house. For young and old, for people and pets, with reliability as the starting point.
Full control over the entire process
All departments in-house. That means we can switch quickly, stay sharp on quality and truly help our customers.
Research &
Development
We continuously research which products are a valuable addition and how we can improve existing products.
Production &
Logistics
Products are manufactured worldwide. Our logistics team ensures efficient delivery to our own warehouse in the Netherlands.
Sales &
Customer service
From order to delivery, we are committed to an exceptional brand and product experience.
Marketing &
Aftersales
We aim for 100% customer satisfaction with effective promotion and excellent in-house service, even after the purchase.
A response to all questions and comments within 24 hours as standard.
Own stock in the Netherlands means fast shipping and short delivery times.
More than 200 unique products, available on all well-known sales channels.
Our latest news
Read our latest news articles and updates here.
Business orders or partnership?
Volume orders, corporate gifts or private label: discover what SBD Trading can do for your business.







